The pint ads for this brand were part of one of a question in the recently concluded Lattice business quiz held at the IIM Calcutta campus. Its been at the back of my mind for the entire week.
Breguet is a french brand of expensive luuxury watches. The cheapest watches available online are priced at $11,000and go upto $235,060 (on sale -$51,000 off). Each Berguet watch has a "secret signature" and an individual number to guard against forgery. Ofcourse, it is also a way to create intangible value by associating exclusivity with each timepiece.
Breguet is credited with some of the major inventions in watches. They produced the first wrist watch in 1810. The brand is now owned by The Swatch Group. Their long list of customers includes names such as George Washington, Napoleon Bonaparte, Leo Tolstoy and Nicolas Sarkozy, a fact they have exploited adequately in their print ads.
_1024.jpg)
_1024.jpg)
Here we see Berguett trying to establish a connection between wealth and an appreciation for history or liking for a certain kind of literature. I feel that this is an amazing example of STP where the company is targeting affluent people by massaging their need for being recognised as being learned and well read with a good taste.
Breguet is a french brand of expensive luuxury watches. The cheapest watches available online are priced at $11,000and go upto $235,060 (on sale -$51,000 off). Each Berguet watch has a "secret signature" and an individual number to guard against forgery. Ofcourse, it is also a way to create intangible value by associating exclusivity with each timepiece.
Breguet is credited with some of the major inventions in watches. They produced the first wrist watch in 1810. The brand is now owned by The Swatch Group. Their long list of customers includes names such as George Washington, Napoleon Bonaparte, Leo Tolstoy and Nicolas Sarkozy, a fact they have exploited adequately in their print ads.
_1024.jpg)
_1024.jpg)
Here we see Berguett trying to establish a connection between wealth and an appreciation for history or liking for a certain kind of literature. I feel that this is an amazing example of STP where the company is targeting affluent people by massaging their need for being recognised as being learned and well read with a good taste.
No comments:
Post a Comment